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As we aim to conduct an exploratory case study of DnB Nor, the respondents for the qualitative semi-structured interviews will be chosen from the employee database of the company. A convenience sampling technique will be used, due to the accessibility and proximity to key-personnel in DnB Nor (Bryman, Bell 2007:197). Payment Protection Insurance Information When choosing respondents for the interviews, we will focus on selecting employees who, due to the nature of their work or positions, may be exposed to situations involving moral wrongdoings and have had a choice of responding to them. Such employees can be financial advisers, decision makers or managers. Further, we can apply the snowball sampling method (Bryman, Bell 2007:200), Payment Protection Insurance Information which is a form of convenience sampling. This sampling method allows us to depart from a small group of respondents, and use them to establish contact with others. Applying a convenience sampling method does not allow us to generalize the findings, due to the context-specific nature of the responses and the fact that the respondents are not representatives for employees in the banking sector in general. (Bryman, Bell 2007:198). However, the sampling method does ensure access to accurate and in-depth knowledge of our topic. Due to our wish to gain relevant and context-related information, we will focus on interviewing few respondents in-depth, rather than having too many respondents. The latter will be more relevant when conducting quantitative research methods. Many people underrate Emile Heskey, when in fact, he has proved time and time again that he is a striker of Unbelievable quality, a man whos presence shakes the opposition to the ground. Payment Protection Insurance Information
